If you don’t have a mobile-optimized website, you have a problem!
Google begins mobile-first indexing, using mobile content for all search rankings. While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.
We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog.
Most of Google searches are mobile, but Google’s index is desktop
Google explained that it sees more mobile searches than desktop searches on a daily basis. But when Google looks to evaluate a page’s ranking in Google, it currently looks at the desktop version of the site — an issue we pointed out over a year ago. To fix this, Google will look at the content, links and structured data of the mobile version of your site if one is available.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
Article Origin: searchengineland.com