Matterport + Google Street View

Matterport announced its integration into Google Street View at Google’s Street View Summit 2017. This is an important development for businesses looking to enhance their online reach and ability to draw in customers. The partnership will allow one-click publication of Matterport immersive 3D Spaces into Google Street View and, by extension, Google Search and Google Maps, too.

So why does this matter? You will get high quality image capture in a short amount of time with a lot of versatility. How’s that for efficiency? Through this new tool, photographers will be able to upload the captured content to an additional platform, as well as utilize Matterport’s ability to create and export photos, 3D file formats and VR experiences. Just capture once and then publish in multiple media formats and to multiple platforms increases productivity ten-fold.

More efficiency translates into better service for customers and lower costs per image capture compared to DSLR cameras and software stitching solutions. As a panoramic photographer and Matterport Service Partner, gone are the hours I spent stitching together disparate photospheres and linking constellations to publish to Google Street View. The Matterport process will be more efficient than the traditional panoramic photography workflow, stitching and moderating that many of us are accustomed to when creating a Google Street View virtual tour.

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